Thought leaders must regularly develop their expertise in a variety of arenas. What skills would you like to develop in the coming year? Check out our previous page of resources here.

Expand Your Network

• Join the board of a trade association or non-profit in your niche.
• Before attending your next networking event, develop your “Brag points” – see Brag! The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus.
• Update your LinkedIn page so others can learn about you.
• Sign up for a weekly update of events in your niche (check and attend a few every month.
• Host a teleseminar or webinar on a topic you are an expert in and invite others to attend. Try a tool like GoToWebinar or Zoom to host your webinar.
• Start a monthly breakfast group with others you want to meet.
• Use Newsle to stay informed about people in your network.

Build Followers for Your Ideas

• Start Tweeting – share resources, links, ideas (not what you had for breakfast). Re-tweet others and follow key influencers in your niche.
• Use Hootsuite social media dashboard to monitor your followers. 
• Read New Relationship Marketing: How To Build A Large, Loyal, Profitable Network Using The Social Web by Mari Smith or The Complete Idiot’s Guide to Social Media Marketing by Jennifer Abernathy
• Read Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki for excellent ideas in how to enroll and enchant people.
• Get training in writing an Op Ed -
• Write an article for a specialized publication in your field.
• Guest blog on a popular blog – Try Alltop to find the top blogs by topic area.
• Reach out to a podcast host in your subject matter to see if you can be a guest. Here is the iTunes list of popular podcasts.
• Start an e-newsletter and send it to people in your industry/niche. Use an email marketing tool like iContact, MailChimp or Constant Contact.
• Convene a group of people with the same title/job across your industry for quarterly calls or meetings.
• Speak on a panel at a leadership conference.
• Comment on the blog(s) of others who are thought leaders in your niche, industry, organization.

Improve Your Strategy-Setting & Visioning Skills

BEgin to Develop Your Platform
• Search SlideShare to see what other experts in your niche have created to support their platform. 
• Find thought leaders in your niche and follow their activities. Look for hashtags related to your topic on Twitter and see who's Tweeting about them.
• Build your professional influencer profile at

Use These Tools to Track Your Progress

• Monitor your brand online with Brand Yourself.
• Check out your social graph with the ‘super-actionable visualizations’ at Followerwonk.! helps you share your ideas with the right audiences so you increase your visibility online.
• Try Meet Edgar, Hootsuite or ViralTag -- great tools that let you customize your social media content, easily schedule it and track your impact.


Check out our other page of more thought leadership resources here.


In a career transition? Here is a page of career resources for you.

If you have more resources to add to the list, contact us. We always appreciate your suggestions, but please be patient and give us a few days to review your resource and determine if it's an appropriate match before following up. Thank you.

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